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Bad ideas for light fixture manufacturers

by Rob

Attention

If you are a European light fixture manufacturer looking to make some headway in the US, do not do any of these things:

1. Name your company after an FBI debacle
2. Name one of your products “butt”

3. Design the aforementioned product to look horrifyingly similar to the World Trade Center on 9/11/2001.

Thank you.

2 comments

1 Paul Tomblin { 11.30.04 at 5:33 pm }

My god, that’s amazing. And frightening.

2 Charles Kaiser { 12.01.04 at 9:12 am }

Rob,



Just for a moment I had a feeling that I was going to follow the link and find a company called “Ruby Ridge Lighting.”



To be fair, the company has been around since 1989, and the siege at Waco took place in 1993. However, the one lighting fixture with the name “Butt” is very striking in its resemblance of the twin towers of the World Trade Center. The light emitted even looks like the flames of the fire. Creepy.

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