Bad ideas for light fixture manufacturers


If you are a European light fixture manufacturer looking to make some headway in the US, do not do any of these things:

  1. Name your company after an FBI debacle
  2. Name one of your products “butt”
  3. Design the aforementioned product to look horrifyingly similar to the World Trade Center on 9/11/2001.

Thank you.


Rob Guglielmetti Profile Picture
Rob Guglielmetti

lighting simulationist, crossfitter, former drinker.

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