/ media

Green Signatures in the News (Again)

Well, my silly little piece on "green" email signatures is in the news again, this time in the L.A. Times. When I wrote that, it was cathartic because I was so frustrated by a particular co-worker and his sanctimonious ways, and his mindless insistence that we all preach to our clients this message that I felt went without saying. Who knew it would become the single most popular post on my website and the source for two newspaper articles on green email signatures (and a television interview that as far as I know landed on the cutting room floor)?

Of course the fact that I work in sustainable design and live in left-leaning Boulder Colorado made my frowny post on green email signatures the perfect ammo for conservative papers like the Wall Street Journal and the L.A. Times--here was a guy who supposedly cared about the environment and even he is saying these signatures are stupid! Co-workers (and strangers reaching me through my website) have accused me of being a hipocrit (sic), but I think they miss the point. These whiny, sniveling exhortations to "please consider the environment" make you look exactly like the stereotype the Fox News windbags are trying to perpetuate. I'm not playing along, and you shouldn't either. Save that unbridled environmental enthusiasm for flipping the bird at the next Hummer you see.